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PUBLICATIONS

Beauty at a Reasonable Price. Marketing Strategies on the Cosmetics Market.
Author: Lyudmila Bogomolova

Line Extension: Success Strategy or Road to Oblivion?
Authors: Kirill Burdei, Oleg Dembo

Without Philosophy: St. Petersburg Brewers Make Mistakes They Will Have To Pay For
Authors: Kirill Burdei, Oleg Dembo

To Learn Something about the Market, You Need to Know How to Ask: Research Briefs
Authors: Kirill Burdei, Oleg Dembo

How to Order Market Research and Not Rob Yourself
Authors: Kirill Burdei, Oleg Dembo

How to Choose the Right Name for Your Brand
Authors: Kirill Burdei, Oleg Dembo

How to Choose the Right Packaging for Your Product
Authors: Kirill Burdei, Lyudmila Bogomolova

Qualitative Advert Creativity Testing
Author: Lyudmila Bogomolova

Report: Price Research in Marketing
Authors: Lyudmila Bogomolova, Kirill Burdei, Oleg Dembo